We just received our copy of Aarron Walter’s Designing for Emotion and are pleased to have our persona model featured in the chapter on Personality on page 34.
Aarron contacted me in 2010 about the book he was writing for A Book Apart and said he was doing a chapter on personas. He was kind enough to tell me that our model was one of the best and most useful he had ever seen. What he didn’t know was that at the time, we were actually redesigning our persona model. Fortunately, his deadline allowed us to get him an early version of the updated model, which is the one featured in the book.
Aarron and I had a conversation over Skype to discuss our persona model and the process behind crafting the story and visualizations we call the persona DNA. While we collect data from several resources for our personas, as Aarron points out in his book, probably one of the most important resources is using someone we know as one of the data points.
We’re huge advocates for data-driven personas and you can see the impact they have on our work.
We’ll be posting something in the near future on the process behind creating our persona model.
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Just read Walter’s lovely little book. Looking forward to reading about your persona process.
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[...] simply copied from the greats out there and tweaked the material they are already using. Message First utilise an amazing persona model which we ripped off for our own use (although ours is far less sophisticated), Aaron [...]