We just received our copy of Aarron Walter’s Designing for Emotion and are pleased to have our persona model featured in the chapter on Personality on page 34. Aarron contacted me in 2010 about the book he was writing for A Book Apart and said he was doing a chapter on personas. He was kind [...]
Category Archives: Design
Responsive Redesign Unleashed
We’re always looking for opportunities to try out something new. Since our case studies needed updating, we decided to take the opportunity to update our site with a responsive/adaptive design. Initially, we started out building it to scale down for tablet and mobile devices. However, about half way through, we decided to shift gears and [...]
posted September 28, 2011 by zakiwarfel
filed under Design
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Storytelling for UX Now Available
The latest book from Rosenfeld Media, Storytelling for User Experience, is now available. What does storytelling have to do with user experience? Whitney Quesenbery explains: User experience stories serve a dual role of opening doors to help the audience imagine a new idea while being grounded in data. You might choose to tell a story to get [...]
